18 January 2021 Sam Carp. The $5 million partnership broke the record for a celebrity endorsement deal at the time. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Diet Coke vs. Top 5 Highest-paid Athletes in the World for Twitter Posts. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . Photo Credit: Christian Anguiano/Bodyarmor. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. Companies spend millions on celebrity endorsements. Sign up for our daily newsletter for the latest financial news and trending topics. Coca-Cola Silver Bottle Opener . Success! An interesting thing to note is he has also endorsed with Coca-Cola in the past. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. He also linked up withDietCoketo help further theFolds of Honor program. Required fields are marked *. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . At first, 50 Cents was to promote and endorse the brand with its enormous popularity. Rivalries don't only exist on the playing field. According to the publication, this move upset Kanye West, who has his own deal with Adidas. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Click through to find out which celebrity endorsement deals were worth the most. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". Radio: From the mid-1920s radio became the most important method of communication for CocaCola. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. After their investment, billionaire investor Ron Burckle invested in the company as well. The most expensive celebrities for promotions are: Taylor Swift. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. The most sincere celebrity endorsements happen when the celebrity actually uses the product. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. as well as image rights, data visualizations, forward planning tools, The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". Explore our Purpose & Vision, History and more. 3. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Skechers featured Kardashianin a Super Bowl ad for their Shape-Ups line back in 2011. Beyonce signed a multi-year contract with Pepsi worth $50 million. And the compassion towards Beyonc by her fans made her the best suitor by Pepsi. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Needless to say, corporations were ready to pounce when she turned pro two years later. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. We believe working at The Coca-Cola Company is an opportunity to build a meaningful career while helping us make a real difference on a global scale. Stacker believes in making the worlds data more accessible through Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. Social Jockeys are some of the original "gig workers" because they work as independent contractors. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Find out how much they earn in mounting fees and prize money. Take a look to find out about your favourite cricketer. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. The answer is no, he created some "market noise.". 5 fragrance. Rita Ora has a reported net worth of $30 million in 2023, a . 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. In 2005, she renewed the deal. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Similarly, coca-cola must come up with celebrity advertisement and endorsements by selecting different celebrities belonging to different age groups to influence consumers between the age group of . They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. One of those athletes is the former NFL star, Peyton Manning. Sorry, something went wrong. Let's get started! The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. studio, network or celebrity. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Spieth has held his sponsorship deal with Coca-Cola since 2016. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. A couple converted a Coca-Cola truck to live in while exploring Australia. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. No woman in sports earns more than tennis superstar Serena Williams. Looking at total company revenue, Pepsi is larger. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Many top artists have been in the studio during the pandemic. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Jennifer Aniston. Your billing info has been updated. And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. Burt Reynolds. are worth . And when they are on the top, there's no limit of millions in their bank account. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. Policy. Add to Wish List. But did you know she's been an investor in the brand since 2007? Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. Save my name, email, and website in this browser for the next time I comment. Company Provides 2022 Financial Outlook. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Your account is fully activated, you now have access to all content. storytelling. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. Eva Longoria & L'Oreal. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. The above images and any images within this The campaign aims to deepen . The shoe has now 33 editions and numerous re-releases and re-designs with different colors. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. The most famous endorsements create an indelible connection between brands and their spokespeople. Which is a BIG WIN for the brand. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Shes earned $157.5 million since 2011. Her commercial success can be attributed to her wholesomeness and general likability. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. Kylie Jenner is the highest-paid celebrity who earned around $590 million. They're not hard to find. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. It's just natural for me to want to be a part of something that makes me feel good.". With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. There are tons of brands that pay a huge amount to their brand ambassadors. Published on November 09, 2021. Posting contests, promo offers, event sponsorship, partnerships, etc. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. In this case, the battle takes place between the world's leading soft drink brands. Coca-Cola is a very famous multinational beverage company of America. Both were ranked in top 10 within CelebrityZ's ranking in . Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. You've successfully signed in. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Sustainability. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. 1 3. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. Here's another company that used YouTube to endorse their brand with a significant effect. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. Weekly, and British singer/songwriteris rich. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. After the City of . Building Wealth:30 Celebrities Who Went From Rags to Riches. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. . And just like a Hollywood movie, he became an instant fan of the bottled water. The partnership lasted for five years as Drake became one of the biggest names in hip-hop,andfound his lyrics printed on Sprite cans in 2015. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: Some athletes also have a massive fanbase that can benefit the brand. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. In the fight for soft . The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. Cameron Diaz for Coca-Cola. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'de716248-d4c7-4597-af18-1ec2a0a667d5', {"useNewLoader":"true","region":"na1"}); The bottled water company based out of Los Angeles has a pretty impressive roster of celebrity investors. website are shown as examples of industry practice and are not endorsements by In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . David Beckham is a well-known soccer legend, married to Posh Spice. Success! And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Another celebrity on the list is the queen . Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. Cristiano Ronaldo rejects Coca-Cola and praises water. Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . The most fascinating lives are of Celebrities whether it's acting, music, or sports. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. The brand also came out with an exclusive flavor for him - "Formula 50.". She even wants her dad to sign up for one. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. March 18, 2021. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. The bigger the celebrity following, the bigger the reach of whatever product theyre endorsing. July 26, 2021 July 26, . However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries.
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